"Slow and Steady Wins the Race is a conceptual clothing and accessory line that reinterprets the classical everyday wardrobe. It is built on the belief that high design can be, and should be, accessible to all". These are the first introduction phrases of this brand "manifesto".
The concept of the website is very innovative, both for the grafic impact and the strange way to present their clothes and accessories: first with their profiles or black-and-white drawings, and than, by hovering over with your mouse, with the photos. Take a look: http://www.slowandsteadywinstherace.com/ .